To bolster its digital transformation capabilities, UST, a global leader in digital transformation solutions, has announced the acquisition of Australia’s Strativity Group, a boutique strategy consultancy known for its expertise in customer-centric transformations.
This acquisition is set to enhance UST’s offerings in customer experience strategy, design, innovation, and change management.
Strativity Group has built a strong reputation for its insight-led approach, which focuses on creating competitive advantages and tangible value for its clients through customer-centric strategies. The consultancy’s expertise in customer experience strategy, design, and organisational change management is expected to synergistically complement UST’s technical and domain expertise.
“Joining the UST family marks a significant milestone for Strativity. We share a common ethos and commitment towards elevating customer experiences.”
“With UST’s global reach and technical prowess, we are excited about the new avenues this partnership opens up for our clients in the ANZ region,” said Brad Meehan, Managing Director of Strativity.
UST’s acquisition of Strativity is part of a broader strategy to integrate deeper customer experience capabilities into its services. Kumaran CR, Managing Director of UST Australia, emphasised the strategic nature of this acquisition, stating,
“We are excited to welcome Strativity into our fold. This move is aligned with our commitment to provide impactful and comprehensive digital solutions to our clients. By merging Strativity’s strategic advisory services with our robust technical solutions, we aim to deliver enhanced value across various customer touchpoints.”
The integration of Strativity will enable UST to offer an enriched portfolio of services that includes enterprise architecture, product engineering, Gen AI & data services, process transformation, cybersecurity, and SaaS implementation. This comprehensive approach is designed to meet the evolving needs of businesses in today’s digital landscape.
Strativity’s team will take the lead in customer experience strategy and design solutions for UST in the Australia and New Zealand (ANZ) region. Existing Strativity clients are assured a seamless transition with continued high levels of service and commitment.
Earlier this year, UST had also expanded its footprint in the ANZ region by acquiring Leonardo, a provider known for its expertise in business process improvement, automation, and integration services. These strategic acquisitions underscore UST’s dedication to strengthening its customer-centric digital transformation solutions globally.
With this latest acquisition, UST reinforces its position as a pioneering force in the digital transformation arena, promising to deliver end-to-end solutions that meet and exceed client expectations in fostering meaningful customer relationships and driving business success.
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