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Tourism Australia announces a new travel campaign inviting Indian tourists 

Image source: Sydney - Tourism Australia, Twitter.

The Australian Bureau of Statistics (ABS) has released the international visitor arrivals for January 2022.

A total of 53,880 international visitor arrivals occurred for the month of January and the top five visitor markets were the United Kingdom (9,320 visitors), India (6,390visitors), the USA (4,760 visitors),
Singapore (3,030 visitors), China (2,600 visitors) and New Zealand (2,180 visitors).

Further, according to Tourism Australia, the strengthening of the bilateral relationship between Australia and India has encouraged the local tourism sector “to be confident about India’s resurgence once the borders reopen.”

City of Melbourne, Australia; Picture Source: @CANVA

In February, Australia’s Minister for Trade, Tourism and Investment Dan Tehan said that Tourism Australia had been prepared to ramp up its international marketing efforts once the border re-opening was announced.

“The world has been waiting two years to get Down Under for a holiday and our latest ad campaign will remind them of what they’ve been missing.” 

Direct Flights between Sydney and Delhi; Picture Source: @CANVA

With an aim to lure Indian travellers to Australia, Tourism Australia has launched a new traveller campaign for all-inclusive, return economy-class airfares to Australia starting from just Rs. 48,300.

“There has never been a better time to hop on Down Under for a holiday, see the family, & watch the upcoming #T20WorldCup. We look forward to welcoming our friends soon!”

Tourism Australia has partnered with Qantas, Singapore Airlines, Malaysia Airlines, Sri Lankan Airlines, Thai Airways and Scoot.

Further, the commencement of direct flights by Qantas and Air India has come as a boost to travellers from both countries.

As per Tourism Australia’s announcement on social media, the present offer of sale is valid until 12 May 2022 and offers travel validity up to 31 March 2023. 

Melbourne, Sydney and Adelaide; Picture Source: @CANVA

TRAVELLING TO AUSTRALIA 

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