The highly anticipated new season of Australian almonds has officially been launched in India, marking a significant moment in the ongoing bilateral trade relations between the two nations. With the festive season approaching, these premium almonds are set to be a key part of Indian celebrations, including Diwali.
Australian almonds are known globally for their distinct sweet taste and crunchy texture, a result of optimal growing conditions in Australia’s almond-producing regions. As one of the largest importers of almonds globally, India is set to benefit from increased availability and enhanced trade channels with Australia, providing a boost to both economies.
Official Launch and Strengthening Trade Relations
Australia’s Deputy High Commissioner to India Nick McCaffery, formally launched the promotion campaign for Australian almonds at a reception at the Australian High Commission in New Delhi.
Speaking at the event, McCaffery emphasised the strategic partnership between Australia and India, which has seen significant growth since the implementation of the India-Australia Economic Cooperation and Trade Agreement (ECTA).
“Australia and India are strategic partners, and the two countries are working closely to enhance bilateral trade.
Australia’s almonds, recognised for their freshness and sweetness, perfectly complement the Indian market during the festive period of Diwali,”
McCaffery remarked.
He also highlighted the benefits of the counter-seasonality between the two hemispheres, which ensures year-round availability of fresh almonds in India.
Almond Board of Australia’s Commitment
Tim Jackson, CEO of the Almond Board of Australia (ABA), attended the event and emphasised the strict quality control and sustainable farming practices that distinguish Australian almonds in the global market.
“Australian almonds are known across the world for their high quality and exceptional taste, owing to strict quality controls and sustainable farming practices.”
“Their rich, buttery flavour makes them a versatile ingredient in a range of culinary applications, from traditional Indian sweets to modern recipes,” Jackson added.
With the increasing popularity of Australian almonds in India, Jackson encouraged consumers to seek out these premium almonds through local retailers and online platforms.
A Growing Market for Australian Almonds
The launch comes at a time when Australian almonds are gaining significant traction in the Indian market. As part of its ongoing efforts, the Almond Board of Australia is working to expand its presence and increase demand in India, a key market for almond exports.
Founded in 1995, the ABA has played a crucial role in the development and sustainability of the Australian almond industry. Through research, market development, and addressing key challenges like pest management and yield improvement, the ABA continues to support the growth of domestic and export markets.
Impact on Bilateral Trade
The growing trade in almonds between India and Australia underscores the strengthening economic ties between the two nations. The India-Australia Economic Cooperation and Trade Agreement has already facilitated tariff-free exports of Australian almonds to India, further cementing the importance of agricultural exports in their bilateral relationship.
As the festive season draws near, the availability of premium Australian almonds is expected to enrich the celebrations for millions of Indian consumers, while simultaneously bolstering the trade partnership between the two countries.
With increased availability and stronger trade channels, Australian almonds are poised to be a key part of India’s festive season, reflecting the deepening ties between these two strategic partners.
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