Queensland Cricket (QC) will this week take the first step to establish close ties with cricket and commercial partners in India as a group of senior leaders embark on a fact-finding mission to the global cricket Mecca.
Queensland Cricket’s CEO Terry Svenson, Board Director Ian Healy, General Manager of Partnerships and Sales Adam Dale, and Dr Ash Misra, Multicultural Project Officer, will undertake a trip to India, with the group set to meet with cricket, business and political leaders in the region.
The group will meet with Indian Premier League clubs and cricket associations with the objective of developing cricket partnerships to share ideas and knowledge, as well as providing players and coaches the opportunity to experience and develop their skills in different environments.
They will also seek to tap into commercial opportunities in what is considered what is to be the game’s biggest economic region through areas such as sponsorship and philanthropy. Mr Svenson hopes the trip will be the start of uncovering many opportunities for QC in India.
“This is the first trip of this kind being undertaken by Queensland Cricket, and we hope to use the opportunity to position our organisation to develop cricket and commercial opportunities in India.’
“India is considered one of the centres of the cricketing world when it comes to economics, cricket development and fan passion for the game, so I am sure there is a great deal we’ll learn to transfer into Queensland Cricket.
“By meeting with IPL clubs and domestic associations, we’ll be presenting Queensland Cricket and our world-class facilities at Allan Border Field to hopefully attract Indian teams and players to visit our shores and learn about our way of approaching cricket. We’d like to think there is a mutually beneficial partnership where we can encourage our players and coaches to learn more about their crafts in India.
“We also want to understand more about commercial opportunities in the region for brands keen to grow their businesses in Australia where we have a great platform with a global audience through the Brisbane Heat.”
The QC group will also join Australian Prime Minister Anthony Albanese and a delegation of business and political leaders in Ahmedabad for the Fourth Test between Australia and India.
