The vibrant and diverse culinary landscape of Melbourne has a new addition that promises to quench thirst and nourish bodies with a unique blend of flavour and wellness. Lassi Waves, founded by esteemed hospitality expert Minid Patel, is now open, offering Australians the refreshing taste of traditional Indian lassi with a modern twist.
Stay Fresh and Healthy with Lassi Waves
Lassi Waves aims to take customers on a journey to a better world where everyone enjoys a variety of lassi. This new outlet merges the flavours of Indian cuisine with the diverse palates of Australians, creating a cultural fusion that offers a unique, authentic beverage experience. The timing aligns perfectly with Australia’s growing emphasis on health and wellness, providing a refreshing drink that pleases the taste buds and offers numerous health benefits.
A Commitment to Excellence and Growth
At the helm of this exciting new venture is Indian Australian Minid Patel, who brings over 14 years of experience in the hospitality industry. With a background as a restaurant and F&B manager in renowned international hotels like the Grand Hyatt Melbourne and Rendezvous Hotel, Mr Patel’s expertise in customer service and management is unparalleled. Since 2018, he has successfully managed Honest Restaurant and KBC Pan House in Dandenong, Melbourne, demonstrating his strategic vision and hands-on approach even through the challenges posed by the COVID era.
Mr. Patel’s focus on diverse business areas, coupled with adept digital marketing strategies, has significantly contributed to the success of his ventures. His commitment to excellence, growth strategies, and unwavering dedication to customer service make him a valuable asset to the Lassi Waves.
Minid Patel says, “Embarking on a journey that transcends taste, Lassi Waves is not just a brand; it’s a dream project.”
“The vision is to redefine the beverage experience by bringing the rich heritage of Indian culture to the forefront,”
explains Mr Patel.
With an ambitious plan to open 10 stores within the next year, Lassi Waves aims to weave the tapestry of tradition with modernity, introducing the everyday joy of lassi to discerning palates across Australia.
Exciting Flavors of Lassi Waves
At Lassi Waves, indulge in the creamy delight of traditional Indian yogurt drinks, packed with a variety of exciting flavours that offer both refreshment and health benefits.
Experience the tropical sweetness of Mango Mania Lassi, the delicate touch of Strawberry Daisy Lassi, or the vibrant mix in our Mix Fruit Fusion Lassi. For those craving something exotic, try the luscious Lychee Lassi or the tangy Pineapple Punch Lassi.
Lassi Waves also offers unique blends like the rich and satisfying American Cream Lassi and the decadent Butterscotch Lassi, alongside traditional favourites such as the nutty Nut Therapy Lassi and the aromatic Kesar Pista Lassi.
Just when you think Lassi Waves has delighted your taste buds with its range of refreshing lassis, they surprise you with delectable kulfi flavours.
Indulge in the rich creaminess of our Mango Kulfi, bursting with tropical mango goodness, or savour the traditional sweetness of Rabri Kulfi. For a royal treat, try Kesar Pista Kulfi, infused with the luxurious flavours of saffron and pistachio. Nut lovers will find satisfaction in the crunchy delight of Nut Therapy Kulfi, while chocolate enthusiasts can dive into the velvety bliss of Chocolate Kulfi.
And for those seeking a classic dessert experience, Cassata options, including the Classic and Chocolate Orange, offer a perfect finish to your culinary journey.
Each sip and bite not only tantalizes the taste buds but also supports local agriculture by using always fresh milk and fruit. Whether you’re after a sweet treat or a healthful refreshment, Lassi Waves promises a delightful experience in every cup.
The Growth Plan
Lassi Waves envisions expanding its presence to 50 stores across Australia in the next two years, with sights set on international horizons. Within one year, Lassi Waves plans to make its mark on the global stage, reaching out to the United States and Canada. This ambitious stride towards international acclaim is a testament to the belief that Lassi Waves has the potential to become a global household name, inviting everyone to savour the essence of Indian culture in a single, refreshing sip.
Joining Minid Patel in this venture is Alap Patel, the visionary director steering the course for Lassi Waves. With a Master’s in Accounting and extensive experience in Inventory Management, Finance Management, and Sales and Marketing Audits. He brings a robust understanding of business operations and market intricacies.
To ensure the successful growth of Lassi Waves, Minid Patel will leverage his extensive experience in the hospitality industry, strategic vision, and hands-on approach. Partnering with Alap Patel, a co-founder with a robust understanding of business operations and market intricacies, the duo will blend their expertise to drive the venture forward. Alap’s background in accounting, and inventory management, and his role as a restaurant manager specialising in British Indian cuisine, provide a strong foundation for operational efficiency and culinary excellence.
Together, their complementary skills and shared passion for the culinary arts will propel Lassi Waves towards a promising and delectable future.
Join the Journey
Lassi Waves is more than just a drink; it’s a journey of taste, tradition, and triumph. With every sip, customers experience the rich heritage of Indian culture, crafted with natural ingredients and a dedication to wellness. As Lassi Waves embarks on this exciting venture, it invites everyone to join in and enjoy the refreshing taste of tradition and modernity combined.
For more information and to experience the delightful flavours of Lassi Waves, visit the new outlet in Dandenong today. If you want to be part of growing Frenchie check lassiwaves.com.au for more details.
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