In a recent update from the Brand Finance Food & Drink 2024 report, two Indian brands have made a remarkable impact in the list of most valuable and strongest food, dairy & non-alcoholic drinks brands.
Amul, a renowned dairy brand from India, has secured the top position as the world’s strongest food brand. With a Brand Value of USD 3.3 billion, Amul boasts a Brand Strength Index (BSI) score of 91.0 out of 100 and an impressive AAA+ rating.
The report highlights Amul’s exceptional performance in metrics such as familiarity, consideration, and recommendation, underscoring its dominance in the global food market.
Britannia, another notable Indian brand, has also made the list, coming in fourth. Known for its diverse product range including biscuits, dairy items, cakes, rusk, breads, and nutrition bars, Britannia continues to make a significant mark globally.
The list also features other prominent brands such as Doritos, a US-based flavoured tortilla chip brand (ranked 5th), and Cheetos, a crunchy corn-cheese puff snack from Frito-Lay (ranked 8th).
In addition to the top brand rankings, the Brand Finance Food & Drink 2024 report reveals other key insights:
- World’s Most Valuable Food Brand: Nestlé retains its position as the most valuable food brand globally with a valuation of $20.8 billion. Lay’s has risen to second place, valued at $12 billion.
- Fastest-Growing Food Brand: Viterra, a Canadian grain handling business, has seen the highest percentage growth in brand value, increasing by 37% to USD 1.1 billion.
The report also highlights trends affecting brand value, noting that convenience foods are gaining prominence due to the demands of busy consumer lifestyles. Additionally, dairy brands are thriving, buoyed by the rising popularity of plant-based options and health-conscious trends.
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