Ravi Kabra, who worked as an export consultant and manager in Australia from 2013 to 2020, partnered with his wife Anuja to modernise the traditional chuski.
Drawing on their 17 years of experience in the food and beverage industry, the Kabras set out to create a healthier, tastier alternative – Skippi Ice Pops, inspired by a family member’s struggle to find safe and trusted chuskis in India.
However, their journey wasn’t without its hurdles. The COVID-19 pandemic halted production and resulted in mounting losses. But the Kabras persevered, and in 2021, they launched Skippi Ice Pops, reviving the nostalgic treat with better flavours, RO water, and absolutely no artificial colours or flavours.
The breakthrough came when Skippi secured an All Shark Deal on Shark Tank India, attracting ₹1 crore in funding. This propelled the brand to national fame, resulting in a staggering 40x revenue growth. From a regional distributor, Skippi evolved into a household name, now available in over 10,000 outlets across 25 states.
But the Kabras’ success didn’t end there. In 2022, Skippi launched innovative Freezer Bikes, making it easier for entrepreneurs to sell Skippi pops on the go. This venture was recognised with accolades, including the prestigious Economic Times Award for Corporate Excellence.
Today, Skippi generates ₹2.8 crore in monthly sales (A$526,400), exports internationally, and continues to revolutionise the ice pop industry with its 100% natural ingredients and hygienic production standards.
From a humble beginning to becoming an international success story, Skippi Ice Pops is redefining the frozen treat experience for health-conscious consumers and nostalgic ice pop lovers alike.
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