Dunedin Airport in New Zealand has introduced a three-minute time limit for goodbye hugs in the drop-off zone, aiming to reduce congestion and improve traffic flow.
The new policy, implemented in September, has sparked a lively debate on social media, with some criticising the restriction as an infringement on personal rights, while others have applauded the quirky approach.
Signs outside the terminal read, “Max hug time three minutes,” advising those seeking “fonder farewells” to use the car park, where they can embrace for up to 15 minutes without charge.
Airport CEO Dan De Bono explained that the change was designed to keep the drop-off area moving smoothly, noting that the area is meant for quick farewells. “We’re not trying to dictate how long people should hug,” De Bono told Radio New Zealand (RNZ).
“It’s about enabling everyone to have their moment without causing delays for others.”
The policy has attracted both praise and criticism online. Some users expressed outrage, accusing the airport of limiting emotional farewells, with one person labelling the rule as “inhumane.” However, others have embraced the lighthearted approach, appreciating that Dunedin Airport opted for a fun message rather than imposing fines or wheel clamping, as seen at other airports.
De Bono added that while the airport will not enforce the rule with “hug police,” staff may ask people to relocate to the car park if they linger too long in the drop-off zone.
“Three minutes is plenty of time to pull up, say goodbye to your loved ones, and move on,” De Bono said. He also pointed out that a 20-second hug is long enough to release feel-good hormones like oxytocin and serotonin, while anything longer might become “awkward.”
Despite the backlash, Dunedin Airport’s unconventional policy has attracted international attention, with the airport enjoying a moment of viral fame. Whether this ‘cuddle cap’ will inspire similar measures at other airports remains to be seen.
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