In a vibrant celebration of diversity and community spirit, the Salvation Army officially kicked off the 60th year of its Red Shield Appeal on Monday, highlighting its commitment to Australia’s multicultural communities.
The event, graced by Daniel Mookhey, Treasurer NSW and Commissioner Miriam Gluyas, Territorial Commander of The Salvation Army, marked a significant moment in the history of one of Australia’s largest charitable endeavours.
This year’s launch, hosted by MultiConnexions, took place amidst a gathering of business, community, and media leaders who collectively speak over 30 languages, underscoring the inclusive nature of the appeal. The annual event aims to raise $38 million to support the Salvation Army’s wide range of services, including those targeted specifically at multicultural communities across the nation.
Commissioner Miriam Gluyas spoke about the organisation’s long-standing mission. “For 140 years, The Salvation Army has stood alongside and supported individuals from multicultural backgrounds.
“This event not only reaffirms our commitment but also celebrates the incredible diversity that strengthens our community services,”
she stated.
The Red Shield Appeal is the cornerstone of the Salvation Army’s fundraising efforts, providing critical funding for over 400 centres and 2,000 services nationwide. These services address a myriad of social issues such as homelessness, addiction recovery, youth support, and family violence, demonstrating the organisation’s comprehensive approach to aiding vulnerable populations.
During the event, NSW Treasurer Daniel Mookhey emphasised the essential role multicultural communities play within Australian society.
“Our multicultural communities are a vibrant part of our nation’s fabric, making significant contributions economically and socially.”
“It is an honour to launch this milestone Red Shield Appeal, which embodies the spirit of inclusivity that defines both The Salvation Army and Australia,” Mookhey said.
Sheba Nandkeolyar, CEO of MultiConnexions and recipient of the Eva Burrows Award, reflected on the ongoing partnership with The Salvation Army.
“The support from multicultural communities has been unwavering, and we are proud to contribute to an initiative that so profoundly impacts the lives of Australians.”
“Celebrating 60 years of the Red Shield Appeal is a testament to the enduring bond between The Salvation Army and the diverse communities it serves,”
she remarked.
The Red Shield Appeal’s success is measured not just in dollars raised but in lives impacted. Each year, the organisation provides assistance to one person every 17 seconds, delivers over 1.67 million sessions of care, offers more than 1.2 million bed nights for those needing shelter, and serves over 1.63 million meals to individuals facing homelessness.
As the Salvation Army continues its mission, the support of donors and volunteers remains crucial. Contributions to the Red Shield Appeal can be made online at salvationarmy.org.au, by calling 13 SALVOS, or at any Salvos Store across the country. Each donation ensures that the Salvation Army can continue its vital work, providing hope and practical assistance to those in need.
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